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Rufskin

The Rufskin label hails from San Diego, California and is a brand that packs attitude and style in major punches. Rufskin's collection has exploded over recent seasons and now includes, underwear, swimwear, sportswear and denim

Yet it remains still niche enough that you are not likely to bump into another dozen guys down the beach or at the gym wearing Rufskin. Their advertising campaigns are shot by top photgrapher Rick Day and help to define this masculine brand internationally.

 

rufskin